Bidh margaidh shoidhnichean didseatach a-muigh ag èirigh

Le àrdachadh a ’mhargaidh shoidhnichean didseatach â € œoutdoorâ €, an urrainn do thaisbeanaidhean LED a bhith mar am prìomh ionad taisbeanaidh san raon seo?

Anns a ’chiad leth den bhliadhna, mar thoradh air buaidh pneumonia a’ chrùin, tha diofar bhuaidhean aig diofar ghnìomhachasan. A ’toirt a’ ghnìomhachas taisbeanaidh LED mar eisimpleir, tha an t-iarrtas airson scrionaichean màil àrd-ùrlar traidiseanta agus tagraidhean sgrion mòr a-muigh slaodach, ach tha margaidh an ionaid stiùiridh is cur air falbh a dh ’fheumar airson obair riaghaltais, a bharrachd air an raon còmhdhail poblach Àrdachadh nasoidhnichean didseatach market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of soidhnichean didseatach display terminals?

The soidhnichean didseatach market of public transportation platforms and retail stores grows against the trend

A rèir sgrùdadh le institiudan buntainneach, tha a ’mhòr-chuidsoidhnichean didseatach product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the soidhnichean didseatach display market and has become a dark horse in this field.

Thug an galar buaidh air anns a ’chiad leth den bhliadhna, luchdan a-muighsoidhnichean didseatach machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added soidhnichean didseatach that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of soidhnichean didseatach demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and soidhnichean didseatach terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor soidhnichean didseatach display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

Tha LCD, DLP, LED a ’farpais san aon raon

Who can win in the field of soidhnichean didseatach terminal display?

Mar as trice tha soidhnichean didseatach mar inneal taisbeanaidh taisbeanaidh beag-mheud a dh ’fheumas coimhead gu dlùth. Tha na buannachdan aig LCD agus DLP de mheud beag agus taisbeanadh fìnealta. Mar sin, mus deach taisbeanaidhean LED beaga a thoirt a-steach, b ’e LCD agus DLP na toraidhean deireannach taisbeanaidh prìomh-shruthach airson soidhnichean didseatach. Le leasachadh fuasgladh toraidh, thòisich toraidhean taisbeanaidh LED beag a ’dol a-steach don mhargaidh a-staigh agus thòisich iad a’ farpais air an aon ìre le ballachan splicing LCD, ro-mheasaidhean gnìomhachais agus toraidhean eile. Ann an 2019, tha teicneòlasan taisbeanaidh solais dìreach LCD agus LED air a dhol an sàs anns a ’mhargaidh“ leth-a-muigh ”, gu sònraichte ann an àiteachan reic agus poblach. Anns na beagan bhliadhnaichean a dh ’fhalbh, tha teicneòlas taisbeanaidh LED beag air tighinn gu ìre agus tha cosgaisean air tuiteam. , Tha prìs an toraidh seo cuideachd air tòiseachadh a ’sealltainn gluasad sìos.

Ach, ged a tha LCD agus DLP ann am pàirt densoidhnichean didseatach market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor soidhnichean didseatach, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor soidhnichean didseatach, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more soidhnichean didseatach market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, soidhnichean didseatach and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of soidhnichean didseatach and even commercial display.